the vml agency

Lead Copywriter for Pop-Tarts’ social media accounts.

My April Fool's post set four metric records.

• Facebook 

  5.9MM organic reach

             - A Kellogg's record. 

• Instagram

  12.5K engagements

            - A Kellogg's record.

• Twitter

  1.2MM+ impressions

            - A Kellogg's record.

42% engagement rate

            - A Kellogg's record.

^ Read the Adweek article here.