the CARGO AGENCY

Welcome to ThinkPad U.

Lenovo Computers

2019 Addy’s Award Winner — “Cross Platform // Integrated Campaign”

Hyper-targeted direct mail sends to IT Decision Makers.

TPU Acceptance Packages :

Outside of Box.png

1 - Inside of Box.png

Acceptance Letter with Redemption Code:

Screen Shot 2020-07-27 at 10.01.50 PM.png

Video Brochure showing TPU’s “hype video”:

Screen Shot 2020-07-27 at 9.54.07 PM.png

TPU swag, included in our follow-up Enrollment Package.

Digital redemption code:

TPU - Redemption Code Enrollment.png

Enrollment letter from TPU’s “Dean of Students”:

Enrollment letter.png

Complementary TPU swag:

Screen Shot 2020-07-27 at 10.20.56 PM.png

Screen Shot 2020-07-27 at 10.20.24 PM.png

Screen Shot 2020-07-27 at 10.25.21 PM.png

New student “device guide”:

Screen Shot 2020-07-27 at 10.22.59 PM.png

Screen Shot 2020-07-27 at 10.23.10 PM.png

Screen Shot 2020-07-27 at 10.23.21 PM.png

Screen Shot 2020-07-27 at 10.23.49 PM.png

Screen Shot 2020-07-27 at 10.23.29 PM.png

Screen Shot 2020-07-27 at 10.23.37 PM.png

Screen Shot 2020-07-27 at 10.23.58 PM.png

Screen Shot 2020-07-27 at 10.24.06 PM.png

TPU Experience

Enrollment confirmation email:

Post-enrollment Email.png

TPU’s website experience:

7 - TPU Homepage.png

8 - TPU Secondary page copy.png

Campus Security.png

Student Life.png

8 - TPU Secondary page copy.png

The Secret Iota Theta Society

Teaser Email:

Iota Theta Launch Email.png

“Secret” I θ Site:

Iota Theta TPU - Homepage Preview.png

Iota Theta - Coat of Arms 2.png

Iota Theta - Chant.png

Iota Theta - Secret Handshake.png

Iota Theta - Photo Gallery.png

Screen Shot 2020-07-28 at 10.35.55 AM.png

Iota Theta - Coat of Arms 2.png

Iota Theta - Chant.png

Iota Theta - Secret Handshake.png

Iota Theta - Photo Gallery.png

Screen Shot 2020-07-28 at 10.35.55 AM.png

Industry-relevant content, refreshed monthly:

Iota Theta - Academic Dishonesty Infographic.png

Screen Shot 2020-07-28 at 10.50.20 AM.png

Iota Theta - Pros and Cons.jpg

Screen Shot 2020-07-28 at 10.54.53 AM.png

Screen Shot 2020-07-28 at 10.55.11 AM.png

Screen Shot 2020-07-28 at 10.51.42 AM.png

Screen Shot 2020-07-28 at 10.53.55 AM.png

Screen Shot 2020-07-28 at 10.54.06 AM.png

Screen Shot 2020-07-28 at 10.55.58 AM.png

Screen Shot 2020-07-28 at 10.56.20 AM.png

Iota Theta - Academic Dishonesty Infographic.png

Screen Shot 2020-07-28 at 10.55.58 AM.png

Screen Shot 2020-07-28 at 10.56.20 AM.png