the CARGO AGENCY
Welcome to ThinkPad U.
Lenovo Computers
2019 Addy’s Award Winner — “Cross Platform // Integrated Campaign”
Hyper-targeted direct mail sends to IT Decision Makers.
TPU Acceptance Packages :
Acceptance Letter with Redemption Code:
Video Brochure showing TPU’s “hype video”:
TPU swag, included in our follow-up Enrollment Package.
Digital redemption code:
Enrollment letter from TPU’s “Dean of Students”:
Complementary TPU swag:
New student “device guide”:
TPU Experience
Enrollment confirmation email:
TPU’s website experience:
The Secret Iota Theta Society
Teaser Email:
“Secret” I θ Site:
Industry-relevant content, refreshed monthly: