Red Rocks AMPHITHEATRE
Welcome to The Red Planet.
Red Rocks is an otherworldly music venue, so we dubbed it The Red Planet.
Tribute Posters:
Famous musicians who have performed on “The Red Planet” over the years.
Digital Ads:
Placed on Ticketmaster & Stubhub. We intercept people searching for concerts and recruit them to watch their favorite musicians on the Red Planet instead.
Direct Mailer:
Concert goers are sent this after purchasing tickets to Red Rocks. Includes Welcome Letter and Red Planet Survival Kit.
Welcome Letter:
Survival Kit:
Kit includes sunglasses, glow stick, water bottle and bandana.
Experiential:
Before the gates open for the concert, specially-designed astronaut helmets are randomly distributed throughout the seating area.
Exclusive laser show:
Concert-goers lucky enough to snatch up a helmet enjoy a 3D laser show only they can see.
With helmet :
Without helmet:
